Never outsource so much for your business that you don't know how it operates

This course is designed for the nurse practitioner who is looking for the training and information necessary to understand, interpret, and implement their own Google Ads. You will learn how to run your own Google Ads, interpret Google Ad data, and build a Google Ads Strategy.

I have decided to include 4 PDF bonuses with this course!

Bonuses include:

  • ● Curated of Business Resources & Preferred Vendors, including website designers and graphic designers with discounts!
    ● Screencast of our step by step Google Ads set up
    ● Google Ad Policy links
    ●Downloadable lecture slides

What is included in this course

  • ● What is SEO (Search Engine Optimization) and how to apply it to Google Ads
    ● Do you have the best keywords to attract your patient demographic?
    ● Broad Match vs. Phrase Match vs. Exact Match
    ● Legal implications for DNPs: Is it safe to run ads as a “Doctor Or “Specialist”
    ● Understanding what ads work
    ● Getting around Google Ad Policy trigger words: Botox, Testosterone, & others
    ● Avoiding Google Ad policy violations
    ● How to set up your Google Ads step by step (screencast included!)
    ● Why you shouldn't use Smart Campaigns
    ● Search Ads: Why this is the first campaign to start with
    ● Legitscript Certification: Do you need it?
    ● How to analyze & interpret your Google Ads data: CTR, Clicks, Conversions, Impressions
    ● How to set up Google Tags on website to optimize Conversions
    ● Knowing when to ignore Google Ad automated recommendations
    ● Automated Bidding Strategy: Target CPA, Maximize conversion, Target Impression share, Target ROAS, Maximize clicks, & Maximize Conversion Value
    ● Location strategy to reach your target demographic
    ● Keeping Ads within Budget: How much do you need to spend
    ●New Google Ads features: Performance Max and should you use it
    ● Access to my curated website designers and graphic designers with discount.

Learn from the experts in marketing how to set up your own google ads and interpret the data.

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